• Australian Made
• Australian Owned
• No Petrochemicals used in the products
• No Animal by products or derivatives
• Not tested on Animals
• Plant based products
• Products used from free trade in Australia
• Low Ammonia used in colour Tints ( better than "no ammonia")
• Have their own water tanks and recycle their own water to use in products
De Lorenzo has always had an ethical approach to haircare. With a mission to provide professional salons with the best quality, natural based haircare, manufactured in an environmentally responsible way.
De Lorenzo use certified organic ingredients that are sustainably farmed and wild-harvested wherever possible. We strongly oppose animal testing, are CCF listed (http://choosecrueltyfree.org.au/) and De Lorenzo don't use ingredients of animal origin.
De Lorenzo doesn’t use petrochemicals, or animal derived ingredients and most of their ranges are grey water safe, paraben free and SLS free.
De Lorenzo professional salon colours and home colour maintenance ranges are developed using natural botanical extracts, UV inhibitors and designed to provide superior shine, longevity. De Lorenzo Novacolor Professional salon colours are the only professional colour products made in Australia specifically for our climate.